finns generally speaking have a really high level of english. sometimes their level of english is above mine, which is a bit unsettling as its my mother language, its usually their second or third language. so every now and then it fills me with joy to see that despite being great at languages they mess up. when i say “they” i dont mean a person talking, a person making a mistake is a natural thing to do, i make dozens a day whilst speaking finnish (erm.. and english). what i find funny is when a big company with many resources has sentances that just dont make any sense.

there is an ad company in helsinki with the phrase on the side of all their cars and on their website aswell.“where people meet, where success is the option” now, maybe i dont get it, but in the buisness world, when would success ever be just an “option” ?.

there is a well known and pretty big optician chain here in finland, and its slogan is: “look & life” hmm, it just doesnt feel right. perhaps “look and live” would make more sense.

last year finlands largest brewery had a competition on one of their orange drinks (probably finlands best selling soft drink ). it was for a competition where the entrant could win something from a pretty cool selection of prizes. the slogan was: “big wins” they almost have it, but it (like the rest of them) just dont feel right. as i said at the start, i’m not laughing at normal people making normal mistakes in a language, more so at a company that pays for this kinda stuff to be produced and then to use it as a marketing tool.