2009.01.23 09:43 | music

from this interview with the “head of mobile” at microsoft uk

the fee for downloading tracks – £1.50 – is relatively high compared to 79p on itunes and less than that on certain amazon tracks. why is that?

we’re constantly reviewing our pricing and if we feel this price point is incorrect, we’ll look to amend it.

meaning: we’re selling the songs to people who dont read magazines like this, nor who spent a lot of time surfing tech sites on the internet. so, if we can get away with it, we will. shhhh.

if i buy these songs on your service – and they’re locked to my phone – what happens when i upgrade my phone in six months’ time?

well, i think you know the answer to that.

meaning: you’re screwed.

can you really expect people to buy music that’s locked to a device they upgrade every 12 to 18 months?

i didn’t realise phones were churning that quickly in the marketplace these days. i’m sure there are some users who change their phone every year. this is an introduction – it’s a toe in the water for msn mobile and we’ll see how the service develops and we’ll keep a very close eye on it, and we’ll look to amend and change it as necessary as time progresses.

meaning: i am head of mobile in microsoft uk because no one else wanted the job.

the mind boggles.

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